Salg Seduction by Contract by Oren BarGill bcquVCQo

  • Model: bcquVCQo
  • 1211 Antal på lager


Product Description:

Consumers routinely enter into longterm contracts with providers of goods and services from credit cards mortgages cell phones insurance TV and internet services to household appliances theatre and sports events health clubs magazine subscriptions transportation and more. Across these consumer markets certain design features of contracts are recurrent and puzzling. Why do sellers design contracts to provide shortterm benefits and impose longterm costs Why are low introductory pr